‘Different’ is in the TOUGHBOOK DNA

The new message from Panasonic and their TOUGHBOOK device range is simple; Different is in our DNA

The products which are used by almost every sector you can think of from emergency services to the logistics industry, of which we see no real alternative to the safety and functionality of the Panasonic range.

A recent case study taken out by them with Swiss logistics company Planzer who have over 2,000 handheld devices in use across their entire fleet of vehicles, identifying the need for robust hardware that could withstand the everyday rough conditions faced in logistics work, with the key use being fast, easy-to-use scanning, in a mobile device. This upgrade came after using standard consumer smartphone to carry out such operations where they would not stand up to the conditions of an ever changing and challenging landscape in warehousing and transportation.

The TOUGHBOOK handhelds provide “full ruggedised” protection and have a 4.7″ screen, yet weigh less than 280g. They are certified in accordance with MIL-STD 810G and can even withstand being dropped from a height of up to 2.10 metres. They are also protected to IP68 standard against the infiltration of dust and water and are still reliable at temperatures as low as -20°C.

You can read the full case study here.

Because ‘different’ is in the TOUGHBOOK DNA, Panasonic thought it was about time they created something a little different for their next promotional film to promote the full range and capabilities of their TOUGHBOOK range.

There is more than just products specs and benefits. Something that encapsulates the TOUGHBOOK ‘above and beyond’ ethos, and that of the heroes and specialists who use the devices. See the video below;



Founded in 1918, Panasonic is one of the largest companies in the world, dedicated to improving the lives of people around the world. The products are ubiquitous and can often be found in cars, telephones and household appliances and are therefore used both professionally and privately.
In the new commercial “Different is in our DNA”, Panasonic asks what it means to be different. The answer is given by seven children who, in their honest but clear statements, explain why certain professionals are so extraordinary for them – as extraordinary as the Toughbook.

This is a paid advertisement.

Source: Uk Haulier

‘Different’ is in the TOUGHBOOK DNA

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