Leading independent logistics operator Europa Worldwide Group has unveiled its most innovative and trend-setting livery to date – its 50th anniversary ‘party truck’ which depicts people from across the business celebrating party-style.
The livery, which took more than four months to create from conception to production, was shot in an actual Europa truck in segments, with Europa people donning branded hoodies, popping party poppers and really getting into the party spirit as the photographer moved around the vehicle to create the flowing image from panel to panel.
Managing Director at Europa Worldwide Group, which is headquartered in Dartford, Andrew Baxter said: “Our party truck is our most ambitious and creative livery to date. Many hours of editing and tweaking went in to the production to make sure it really does look like a party is happening in the truck – and the final artwork really does make you look twice!
“We wanted to create a really special and eye-catching livery to mark not only our 50th birthday as a business, but also to celebrate our most successful year on record with turnover surpassing £140m and organic volume growth across the business running at 25 per cent.”
Source: Uk Haulier