IPC: “E-commerce sales boosted by direct mail”

Research from the International Post Corporation (IPC) has given extra weight to the claim that direct mail can boost e-commerce business – as a recent survey indicated that half of regular cross-border online consumers have received direct mail from an e-retailer, and 44% of these consumers made an online purchase as a result.
Source: Post and Parcel

IPC: “E-commerce sales boosted by direct mail”

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