With direct delivery, customer orders are placed through a restaurant’s own website via a branded ordering interface from Orderswift. Once payment has been confirmed, the relevant order data is passed through an API integration to Stuart, which fulfils delivery to the customer using its large network of independent couriers.
The ability for restaurants to collect a delivery fee directly from the customer, as well as it being a commission-free model, means direct delivery orders have a lower cost to restaurants versus those that come from third-party marketplaces like Deliveroo and Uber Eats. The proposition is bolstered further with restaurants taking ownership of the end-customer relationship and data.
In addition to London, Orderswift and Stuart’s direct delivery partnership now covers Brighton, Birmingham, Blackpool, Bournemouth, Bristol, Basildon, Cambridge, Cardiff, Chesterfield, Darlington, Derby, Exeter, Gillingham, Hull, Huddersfield, Leeds, Leicester, Liverpool, Manchester, Newcastle, Northampton, Nottingham, Oxford, Plymouth, Reading, Sheffield, South Shields, Southampton, Sunderland, Swansea, Teeside, Wakefield and Warrington.
Orderswift co-founder Matt Gilbert says: “Direct delivery is flourishing in the UK. We’re excited that this partnership gives thousands of restaurants the opportunity to take their own delivery orders, strengthening relationships with their customers and giving them a significantly greater share of the profits from deliveries in the process. Our close working relationship with Stuart means that we have been able to create a turnkey solution that is getting restaurants live in a single day, which is incredible.”
Jonathan Jenssen, Stuart’s UK General Manager adds: “By leveraging the expertise of two first-class platforms we have built a solution that empowers restaurants to offer their customers a 360 solution, wowing them through multiple channels and remaining front of mind. This offering forms a synergy with marketplace solutions, allowing restaurants to tap into the full scale of their customer base. By working alongside Orderswift we want to help unlock every restaurant’s full potential.
Source: Post and Parcel